This month, all 255 buses in Halifax are carrying this pro-life poster.
And the reaction on Twitter is swift and emotional. One theme throughout the tweets is negative reaction to Metro Transit allowing pro-life ads when they wouldn't put up atheist ads last year. However, a couple of people answered that by saying the case went to court and the atheists won their case. I recall seeing some atheist ads on the outside of buses last Christmas.
What constantly surprises me is the negative reaction to a basic biological fact - Luc's life did begin nine months before he was born into the world. The ad does not say Luc was a person nine months ago, it simply states when his life began. Why is it that pro-choicers cannot admit this fact that is written into every medical text? They can say they don't believe Luc was a person; we are not arguing that philosophical point. We are simply stating something that people who support abortion do not want to admit: the fact that this baby is a live organism during its entire time in the womb. It really is quite ignorant to deny such a basic fact. Surely their argument against being pro-life should be based on something more factual than their visceral reaction to this simple statement.
One tweet said that they thought the money spent could have been better used on the poor and needy. Yes, it is being used on the poor and needy. Who could be poorer or more needy than a child in the womb who has no one to defend its life? Since one in three pregnancies ends in abortion, the womb is the most unsafe place in the world to be. These ads are meant to disturb people, because they are standing up for those who cannot defend themselves. Yes, the money was actually spent on the poor and needy.
Here are some tweets.
"The BS in advertising is legendary. I would love to see all ads undergo a fact-check"
"I want to buy ads that say 'thanks for making me feel guilty about wanting the human right of body autonomy.'"
"What about freedom? Should others' messages be restricted because we don't agree with them?"
And one young woman asked people to sign up if they wished to put up a reproductive rights ad on the buses. Little does she know how much these ads cost. Someone tweeted that the ads were free for non-profit groups.
Imagine their surprise if they should inquire into the cost of ads; no advertising comes free, unless you have a sponsor paying the shot. These ads are the result of about a hundred people donating money, for which they don't even receive a tax receipt. Yes, there is a large contingent of pro-life supporters in Halifax who are very happy to see the silence on abortion being broken.
Broken with a beautiful photo of a newborn baby just as he has taken his first breath.
As Luc's mom said "Little man, you are going to change some hearts."
Change always begins with some kind of disturbance.